Why does noir seem to appeal to a limited audience today instead of enjoying a wider following?

          Although noir films were such a big hit after World War II, nowadays, fans are limited to a semi-small group. After reading the article, "The Neo-Noir 90s," I personally am more drawn towards the viewing pleasure of this genre. That could be due partly to the enjoyment and thrill I get from eerie, gloomy, and dark subjects, basically things that aren't part of what most would consider the "norm." Not necessarily in a "Gothic" way, more of a love for uniqueness and intricacy.
          Different people, from different walks of life, may certainly have conflicting feelings towards noir films. There is actually a popular quote from Margaret Wolfe Hungerford, that comes to mind when I think of why noir films are not drawing in many devotees to their audiences, "Beauty is in the eye of the beholder." We as individuals, have different taste in all sorts of things, including the types of films we enjoy. A group of people may be watching the same movie and interpret it in a completely different way as individuals. Most people strive for happiness and want to surround themselves only with things that are positive and encouraging, so many people may feel that noir films are depressing and negative, therefore, pushing them away from these films. What movie goers need to understand, is that there is nothing wrong with enjoying a "dark" noir film in the privacy of your own home, or in a crowded theater. Yes, most people want to play it safe and not step out of their comfort zone, but it's just a movie, it should be the entertainment value that matters. You see, film students and film critics, are more familiar  with the meanings behind noir films, where as a regular Joe, might easily get confused with the elements that are used. The lack of appeal for the noir films comes from the fear that audiences may have for the subjects/themes and styles that are used, hence, they steer clear from these flicks.
           If people today, would attempt to have a more open mind, they would get the opportunity to enjoy the diverse subject matter and exhilaration of noir films, and come away with a better understanding and appreciation for this work of art.